Earthworks: the story of oil
Featured in Upwork and linked in the NYT Op-Ed along with many region papers.
Awareness Building Campaign
Earthworks Action had documented hundreds of oil and gas fracking sites emitting pollution into the atmosphere but these documents lacked context. I joined their video project as an editor and was asked to create a video that showcased the need for regulation.
In Colorado, oil and gas lobby had created a narrative that natural gas was a green energy alternative that provided jobs.
By countering these narratives this video was part of a change in conversation about the impacts of fracking on human health. The videos in this series helped change methane regulations and raise funds for this campaign.
Client: Earthworks
“Laura has a way of understanding our story that lets us share our message in a way that cuts through the technical and political complications and gets to what’s human about the issue. When I have a project, I know she’ll create a powerful tool that we can use in our campaigns.”
— Molly Dutton
Map Project
In 2014 Earthworks and partners launched a project documenting the impact of oil and gas pollution across the US. For this project I edited over 60 testimonials from impacted individuals.
My goals for each testimonial included to highlight a different aspect of the problem, and build empathy for the affected individuals, many whom do not typically have positive media coverage.