What are two powerful tools to get past a creative impasse? Distance and the power of trimming are counterintuitive ways to spark the power of curiosity.

This week I heard writer Joshua Mohr talk about the concept of the Toxic versus Good Target Audience. We all know the ‘toxic audience’ as a form of our inner critic. But have you thought about your ‘good audience?’

Leverage the power of emotion to help you tell a more compelling story, one that connects deeply with your audience.

In Portugal, I finally sat down to read Simon Sinek’s book, Start With Why. Here is my biggest take-away, build context. Context creates a bridge for understanding what is important and why.

A friend who is a painter told me recently that she can’t write about her work because painting is a language without language. We need to find a new language to talk about our abstract ideas.

When my clients are stuck with launching an idea or sharing a story, it has to do with not knowing all the layers of their about.

Think of each story you tell as part of a larger conversation. You should know what comes next.

There are lessons that can be learned from thinking about attention and what captures it so people don’t scroll away.

The story you tell is always informed by the questions you ask.