The market is fickle for creative work and trends or events can change how work is received. Unless you build a relationship with your audience. Here I share lessons learn from a new podcast episode, Tom Kellner, translating culture.

Interview skills are useful even if you are not creating your own podcast, interviewing for a blog or creating social media. Asking questions and creating emotional connections is about being open to hear others, their ideas, experiences and ways of understanding the world.