I often bristle when I hear the term ‘hook.’ I find it strange that we equate people to fish and feel comfortable introducing our hard won ideas to bait. Sharing our big ideas is both far easier and far more difficult. It requires us to look inside and be authentic.

Solopreneurs and artists are in a unique position to tell a brand story. Here is how and why.

Continuing with my series on finding ground, in today’s post I share four ways to connect including asking questions.

We connect to people, to specific ideas and emotions. When we share an experience we reveal ourselves and become more relatable, making it easier to establish common ground.

Facts alone rarely make a case, we need story to give context and build bridges

We connect with others by finding common ground. This post shares the challenges of connecting based on concepts.