I often bristle when I hear the term ‘hook.’ I find it strange that we equate people to fish and feel comfortable introducing our hard won ideas to bait. Sharing our big ideas is both far easier and far more difficult. It requires us to look inside and be authentic.

Solopreneurs and artists are in a unique position to tell a brand story. Here is how and why.

Continuing with my series on finding ground, in today’s post I share four ways to connect including asking questions.

We connect to people, to specific ideas and emotions. When we share an experience we reveal ourselves and become more relatable, making it easier to establish common ground.

Facts alone rarely make a case, we need story to give context and build bridges

We connect with others by finding common ground. This post shares the challenges of connecting based on concepts.

Have your dreams been slowed because of life’s unexpected twists and turns? I hear you. Here is a story of how I kept dreaming and you can too.

Interview skills are useful even if you are not creating your own podcast, interviewing for a blog or creating social media. Asking questions and creating emotional connections is about being open to hear others, their ideas, experiences and ways of understanding the world.

If you are working in the arts, transformation or social change, you probably have a desire to facilitate change. How can we do this through the stories we tell? And is it possible?